An advertising agency also known as an ad agency or advert agency is a service based business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling clients products or services.
A media agency makes sure that it appears in the right place, at the right time and that the advertiser pays the best possible price. A media agency targets a key group of consumers. After much research they will propose the most effective way to choose communications and drive the change in the behavior the client seeks.
|Basis||Advertising agency||Media agency|
|Definition||An advertising agency or ad agency or advert agency is a service based business dedicated to creating, planning, and handling advertising (and other forms of the production) for its clients.||A media agency makes sure a marketing message appeals to the consumers, appears in the right place, at the right time and that the advertiser pays the best possible price.|
|Medium||Advertising is the way of communicating some message.||Media is the medium through the medium which the communication to the mass market is carried out.|
|Content||Advertising may include some of the content carried in all the media types.||Media includes radio, TV, magazines and websites.|
|Response||Almost always in advertising, some action is required from the target audience.||With media, not every communication requires a response.|
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