McDonalds is a fast food restaurant which serves hamburgers, cheeseburgers, chicken products, French fries, breakfast items, soft drinks, milkshakes and desserts. It is best known for hamburgers. It is founded by Richard and Maurice McDonald. It was established in 1940.
KFC (Kentucky Fried Chicken) is the fast food restaurant which is popular for their fried chicken although they serve salads and French fries. It was established by Colonel Sanders in Corbin, Kentucky in 1952.
|Definition||Any service, organization, etc., likened to the McDonald’s chain in some respect, especially in operating in a highly efficient, standardized manner.
|Any of a group of US ‘fast food’ restaurants selling pieces of specially fried chicken and other dishes. Their food is advertised as being ‘finger lickin’ good’. Colonel Harland D Sanders opened the first restaurant in 1952 and the KFC company, which is based in Louisville, Kentucky, has more than 11 000 restaurants in the US and other countries.
|Objectives/Purpose||Its purpose is to provide a return for their investors (to earn as much money as they can). In order to do this, they sell their product (fast food).||The company’s main goal is to provide good food for the customers that puts a smile on their faces, and makes then want to come back for more.|
|Main product||McDonald’s main product is hamburgers.||KFC’s main product is fried chicken.|
|Logo||McDonald’s logo is a large yellow ‘M’.||KFC’s is their original creator’s cartooned image.|
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